Need to justify your Sponsorship of Generation Crypto with your DAO?

Proposal to Sponsor $20,000 to the Generation Crypto: Marketing Contest & Conference 2021

Description

Gen C 2021 (https://generationcrypto.org/) is a community-led contest that will take place virtually November 1-30th. The goal of the contest is to empower {x project name},  put up a marketing bounty to supercharge your growth. We will source 500+ Creators and marketers that boost demand & users for {x project name}.

Why sponsor

By Sponsoring, we’ll have opportunities to:

• Use this platform as an opportunity to recruit new talent to our organization.
• Prioritize what campaigns we want to in house to our marketing team and what we want to outsource.
• Get 5-20 Proposals for an upcoming marketing campaign
• Strategize and network with top crypto marketers
• Learn some of the top tactics and strategies that can help us grow.
• Attend speaker events that are place every day the month of November.

Objective

The objective of sponsoring this event is to find creative solutions to gain exposure and users for {x project name}. By sponsoring this event, {x project name} will have the choice to execute submitted proposals to directly increase {x project name}’s growth. {x project name} will also gain a wide breadth of brand exposure as hundreds of developers, marketers, and web3 users from all over the world.

The Process

To sponsor this event, {x project name} will decide on 1 marketing/growth problem they’d like to solve. Working with a Gen C sponsor rep, {x project name} will craft the request for proposal (rfp). This process is short and usually takes 30 minutes or less.

Following the creation of the rfp, Sommelier will plan an AMA session during the month of November. This AMA session will cover any questions agencies might have about the rfp. During the month, Gen C will put marketing spend behind your proposal and boost your brand to bolster agencies to apply.

After November, the contest will be over and it will be time to judge. {x project name} will use the time between Dec. 1-15 to decide which proposal submission wins and recognize the agency.

Livestream

The event’s official kickoff will take place on October 26th in Lisbon, Portugal. There will be a livestream broadcasting of the kickoff event.

For each sponsor’s AMA session, professional videographers are already arranged. They will create specific in-stream content to provide a seamless experience for online-viewers and further marketing exposure.

Budget

If this proposal passes, $20,000 USDC or equivalent token amount will be allocated for sponsorship.

$10,000 of that will specifically be allocated for the agency bounty.

The other $10,000 will be allocated for promotional spend around your project. In detail, spend will be put towards social media marketing spend, branded content and advertising your brand.

Post-conference Judging

Following proposal submissions for the {x project name} RFP, {x project name} will be responsible for reviewing the proposals and selecting 1 to contract. An example judging template will be provided but ultimately the decision rests with Sommelier.

Metrics for Success

This use of marketing spend will be successful if:

• {x project name} receives 5+ proposals per 1 RFP
• {x project name} receives branded exposure to the hundreds in attendance

External Links

• www.generationcrypto.org